Are your marketing funnels too complex to implement?
Then, it's time to SIMPLIFY!
In today’s online world, entrepreneurs are drowning in complicated marketing “systems” that promise millions but deliver headaches and depleted bank accounts.
Simplify The Funnel gives you a refreshing alternative with an approach that award winning coach and international business speaker, Ant Hodges calls The Minimum Viable Funnel - a framework that strips away unnecessary complexity and focuses on what truly drives results in marketing, leading to more sales and greater profits.
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SIMPLIFY THE FUNNEL
The Ultimate Guide to Streamlined Marketing Success for Online Business Owners
This book isn’t just a guide - it’s a call to action, to join a movement!
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WHAT OTHERS ARE SAYING ABOUT SIMPLIFY THE FUNNEL
"What Ant Hodges has created is a permission slip to abandon complexity and embrace what actually works. His MVF framework has transformed how I think about customer journeys and conversion. If you're drowning in funnel complexity, this book is your lifeline."
Ronsley Seriojo Vaz, Computer Scientist, Entrepreneur, Author, Speaker.
"Ant Hodges delivers what every online business owner needs—a clear, effective, and human approach to marketing. Simplify the Funnel is the antidote to overwhelm, and a must-read if you're tired of complexity without results."
– Mel H. Abraham, Money Mentor & Author, USA Today Best Seller, Building Your Money Machine
“Ant Hodges has studied with the best marketeers on the planet. Everything that he has learned he has distilled into this book - his own take on marketing a business”
Kevin Wright – Founder, Ninja Investor Programme and Amazon #1 Bestseller - Recycle Your Cash
"A refreshing read in a noisy world. Reading this inspired me to do more but with a simple mindset and when you’re an entrepreneur that’s often a challenge! Ant breaks down the practical steps to help any business owner or individual building a personal brand and you’ll finish the book fired up and ready to take action!"
Jenni Field - Leadership credibility and organisational communication expert - Author of Nobody Believes You
"Simplify. An easy word, but in digital marketing it can seem unattainable. Kajabi.com, the leading creator-commerce platform has powered over $9 Billion dollars in revenue generated by creators all over the world that believe simplicity is possible, and Ant Hodges is leading the charge. Ant has packed this book with his from-the-trenches playbook of what is working for creators today, and will continue to work, no matter how complex the digital landscape becomes. In the world of ai, authenticity is currency, and simplicity is the path forward. Set yourself free from complexity, we are rooting for you!"
Jonathan "JCRON" Cronstedt -Board Director, Kajabi.com (former President),
USA Today Best-Selling Author of Billion Dollar Bullseye
ABOUT
THE BOOK
Most marketing funnels are too complicated. That's why they don't get finished or implemented.
Ant has spent 20+ years building funnels for clients, generating over $76 million in revenue doing it. And here's what he learned - Complexity Kills Momentum. Simply put, you don't need 47 steps, a dozen tools, or some perfect system to have a successful business. You need something simple that works now. Then you can scale later. This is why Ant wrote Simplify The Funnel.
The book introduces what Ant calls call the MVF - Minimum Viable Funnel. It strips your funnel down to just four core pieces - one traffic source, one no-brainer offer, one conversion event, one core offer. That's it. Simple and practical.
This book isn't theory. It's built for action. Read it in an afternoon. Implement it the next day.
If you're tired of high-ticket "bro-marketer" blueprints that never get built and systems that sit half-finished, this will refocus you on what actually matters particularly if you are a creator, entrepreneur, or coach that is stuck in funnel overwhelm. It gives you a clear path out.
Will it cover every possible scenario? No. Will it get you moving? Yes. And moving is what matters most. Money follows action.
What You’ll Learn inside Simplify The Funnel
- Gain Greater Visibility - Be everywhere your audience needs you with SEED Marketing™
- Generate Profitable Leads - Adapt to the New Free Line and offer irresistible no-brainer deals
- Simplify Your Funnel - Build a Minimum Viable Funnel™ that you can scale with ease
- Sell Without Selling™ - Learn how to overcome the fear of selling and eliminate manipulative tactics from your marketing
Foreword by Kenny Rueter - Founder, Kajabi
"As the founder of Kajabi, I’ve seen behind the curtain of thousands of digital businesses. The ones that win? They strip it all back. They stop building for the guru and start building for the customer. They get out of their heads and into action. They don’t chase perfection... they chase momentum. That’s what this book gives you. Ant’s Minimum Viable Funnel™ and SEED Marketing™ model are simple, not simplistic. They’re human. They’re clear. And they’re built on one core belief: that marketing doesn’t have to feel gross to work...
"...Whether you’re just getting started or scaling past seven figures, this is a roadmap built on clarity, integrity, and action. Not gimmicks. Not fluff. Just what works. You’re in good hands with this one."
TABLE OF CONTENTS
What's Inside Simplify The Funnel?
INTRODUCTION: Everything Changes Today
Stop building complex funnels that drain your money and energy.
CHAPTER 1: The Evolution of Marketing Funnels
Understand where funnels came from and why complexity is the enemy.
CHAPTER 2: The SEED Marketing Model
Create content that connects instead of content that gets ignored.
CHAPTER 3: Beyond Freebie Hunters: Profitable Lead Generation
Attract buyers who are ready to pay, not just collect free stuff.
CHAPTER 4: The Minimum Viable Funnel
Build the four essential elements that actually convert without complexity.
CHAPTER 5: Selling Without Selling
Close sales through conversation, not manipulation.
CHAPTER 6: Scaling Your Success
Grow your business without losing the simplicity that makes it work.
CONCLUSION:
Implementation is the only superpower you need to succeed.
PLUS... Tactical Video Training & Resources Available After Purchase
The strategies in Simplify The Funnel® work. But I know reading about them and actually doing them are two different things. That's why I've put together a starter pack of FREE tools and training to help you take action fast and some two additional resources you can buy today.
A Personal Note From Ant Hodges
I've been in the online marketing gave for over 20 years now. And for most of that time, I was doing things right. Yet, since the pandemic, user behaviour online and consumer actions were changing faster than ever. What used to work, stopped working. New, more simple methods, showed promise and then became our default.
Like everyone else, I bought into the idea taught by every high-ticket wannabe guru - you know, the teaching that says "bigger was better" - more steps, more tools and more complexity. The marketing world kept selling us on the next software, the next strategy, the next complicated system that was supposed to change everything.
Most of these funnels never got finished when people start building them. Clients would come to me with something half-baked and I would have to finish it for them, even then there was a challenge to get them converting. But, the funnels that did get completed quickly, that started making bank and didn't need a huge budget to implement - these with the simple funnels that works out of the box.
I was running an agency, helping clients build these massive systems. We generated over $76 million in revenue. I was exhausted trying to make someone else's "proven" system work. My clients were overwhelmed. And I started asking myself if there was a better way.
So, I made a radical change. A shift away from everyone was telling business owners to do. I started stripping things back. Removing steps instead of adding them. Simplifying instead of complicating.
And it worked. Better results. Less stress. Faster implementation.
I shut down the agency services that were keeping me busy but not making the impact I wanted. I started to focus on teaching this one thing - Simplification Beats Complexity Every Time.
Now I help entrepreneurs like build more than just funnels - I help them to fins their path to The Simplify Life™ - with strategies and tactics around business, marketing, lifestyle and faith, that actually bring results without the overwhelm and enables them to step into their definition of success and freedom.
This book is everything I've learned about what works and what doesn't in funnels and funnel marketing.
Will you join me in simplifying YOUR funnel?
MORE PRAISE FROM ENTREPRENEURS
"Too often in business we over complicate things and confuse our customers. Ant’s Simply The Funnel delivers actionable insights on how to scale your business whilst simultaneously making it simpler, easier and more effective - genius!"
Steph Turton, Founder of Handbagholic
"Here's the truth: Simplicity scales, and Ant Hodges is one of the brightest minds on simple real-world marketing strategies that actually work. If you’re tired of funnel hype and want a smarter, simpler way to grow, read this."
Graham Cochrane - USA Today Bestselling author of Rebel: Find Yourself by Not Following The Crowd
"As a Sports Vision MD Ophthalmologist, I have been buried in terabytes and terabytes of written and online information about how to build my business to serve athletes. Simplify the funnel has come to the rescue and has shown me a clear path that makes sense, is not overly complicated and is most importantly doable without taking over my life! I wish I had this book sooner, not only would it have saved me a great deal of money, but more importantly a great deal of time which is our most precious commodity."
Daniel M. Laby MD - Assistant Clinical Professor of Ophthalmology (fmr), Harvard Medical School
"If you’re done with overcomplicated systems that leave you stuck, “Simplify Your Funnel” by Ant Hodges will change how you look at your business, it’s a goldmine of practical models and frameworks. Ant strips away the noise and gives you clear, practical steps you can actually use, by boosting your confidence and showing you exactly what to focus on. Trust me, this is one of those books you’ll keep coming back to as you level up your business."
Advita Patel, Director of CommsRebel & CIPR President 2025
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Simplify For Real Business Transformation
4th & 5th Dec 2025 • London
The journey to a simplified, more profitable business starts with a single decision. By getting your ticket today, you're taking that crucial first step towards transforming your business. Simplify Summit 2025 is limited to just 100 entrepreneurs who are ready to leave complexity behind and embrace a simpler path to success. Securing your place today means you will be at what promises to be the most transformative business event of the year.
Don't do more "Alonepreneur" stuff! Join a community of forward-thinking entrepreneurs who believe in the power of simplification. Book now for a two-day event that will give you real, actionable steps to increase your sales and save time. Reserve your spot now.
